The first rule to apply when shooting urban images is from the great Jay Maisel . Jay aways says don’t include signs in your images if you don’t want people to read them. The eye naturally goes to the words in an image and may detract from the image’s story. Which is not to say that you should never shoot an image with a sign in it.
Just make sure that the sign is the story you are telling.
Shot with Fujifilm X-T2 and Fujinon XF50-140mm F2.i R LM OIS WR at Amazon